How do you sell potential investors and customers on a new blockchain with no tokens or cryptocurrency?

Demystify what blockchain is and explain the potential it has to change not just the internet, but also the way business is done.

I led communications and marketing activities during Helix Accelerator’s transition from private start-up to publicly traded company, renamed Helix Applications.

• Developed the company’s narrative and messaging, leveraging this into website copy, press releases, and sales and investment decks. I also project managed the development of the company’s visual brand, website and promotional materials.

• Developed Helix’s fundraising proposal and pitch deck, resulting in the company’s acquisition by a publicly traded company, subsequent listing on the Toronto Stock Exchange and an initial raise of $8 million from private investors.

• Developed the company’s launch strategy at the Consensus 2018 blockchain conference in New York, including using an early version of an app developed on the blockchain platform to deliver coffee to conference attendees in the exhibition hall.